Web Positioning With Semalt SEO Agency
SEO, by definition, is the task or work of optimizing and positioning a website in the top positions of search engines like Google. However, conducting an SEO project and successfully positioning your website, blog or online store does not necessarily mean that it will have many sales or that it will improve the aspects that you have defined from the start.
The main problem is to make an SEO project designed only to rank and not to make SEO monetize or achieve certain goals. You need to be very clear that for web positioning to add to your projects, you need to set clear objectives to pursue and achieve, i.e. focus on SEO for monetization or achieving other types of objectives or goals. To move towards monetizing your online services, the DSD tool will help you clearly define the basics and principles to implement.
Let's start with the first point to consider.
№1 Previous market research
One of the most important parts of a project is to clearly define the theme in which you will integrate it. Often, because you want to include too much content, you end up doing a project that covers too much ground or multiple topics and in the end is too big for you. All that does is that you end up with a project that is very long, but very poor in terms of the quality of its content.
That's why you need to define the topic you want to work on very well, know it well, and know that you're going to be able to provide really worthwhile content. Several tools will help you do this. However, if you want to get better information, embrace the SEO Personal Dashboard.
In addition to defining the theme, you need to have clear initial goals, taking into account how far you want to go with the website, blog or online store. Many websites are created to get visibility for a company and gain its brand, others are generated to monetize them 100%, others are generated as customer acquisition campaigns or public acquisition for other companies and much more.
This is why it is necessary to set well-defined initial objectives to be able to develop the site afterwards and achieve a positive evolution, leaving nothing to chance or improvisation.
Micro or macro niche
A very important choice before starting a project is to know clearly if what we want is to work in a micro-niche or a macro-niche. If we opt for a micro-niche, we will be working on a much more precise subject and therefore much easier to work on. However, we will not have the same audience and traffic possibilities as in a macro-niche, since these cover much more and it is much easier to make future extensions.
№2 Define the limits of the SEO project
Before starting a project, you must be very aware of the limits that the project you are about to launch may have. Why? For two reasons, firstly, because you need to know whether or not you are really interested in doing this project for the purposes you are looking for and secondly because you need to be clear on how far or not you can go with it.
Many projects are started and when 1 or 2 years pass, the owners realize that they have embarked on a project that is too limited and that if they had planned it differently, now the project could be much more scalable and it would not be so stagnant and with almost no possibility of change.
It is equally important to know the limits of the project, as well as the possibilities of its expansion. There are projects that at some point give almost no possibility of expansion, that is, you can not continue to grow.
However, other projects really have such a wide range of possibilities, that you can expand them to unimaginable limits. Therefore, it is important to know if your project can really expand when you need it, or if it will be such a specific project that you will not need any type of expansion.
№3 Profitability and monetization of the SEO project
The goal of any project is to make a profit. Therefore, before starting a project, you need to be clear on how you are going to make it profitable because otherwise, you may end up with a good project, with many visits and well known but you really have no idea how to get it.
Indeed, there are many ways to monetize a project, whether directly with advertising, subscriptions, info-products and much more. You will have to see which way is the most appropriate depending on the type of project you are going to work on.
Speaking of the profitability of your SEO project, we invite you to discover the Semalt Partner Program: a program tailored to make money easily.
Short, medium and long term profitability
In order not to despair, it is important to know the profitability that it will have in the short, medium and long term. Because many projects, in the short term, can begin to generate money, however, there are others that in the short term do not generate any type of profit and will take much longer to be profitable.
If you don't take this into account, the despair of not seeing results in the short or medium term can make you lose hope and give up trying. For this reason, you will need to know very well what kind of profitability your project will have in the short, medium and long term.
Study of the theme
It is best that you make a detailed analysis of the subject that your web project will deal with. Before launching into the research, I leave you with the most important points of any study or investigation of the field:
- Target audience: Not all projects have the same target audience. Some may have a very young target audience (one that is intended for school-aged boys and girls for some reason) and others may be intended for a retired target audience. In addition to that, you need to consider many other factors, such as the country your project is aimed at or the city if it is a more local project. It is important to know what and where your target audience is in as much detail as possible so that you can work on the keywords most related to this type of audience. With this, you will be able to work on the efficiency, since it is useless that thousands of young people access your website, while what you propose is intended for the elderly.
- Choice of content: Content is one of the most important parts of your projects since it will be the base that users will work on, see and feed from. If you have a bad content base, users will leave your website, they will leave as soon as they access it and this is bad for profitability and SEO, as user metrics and CTR worsen. You have to keep in mind, on the one hand, that a scientific site whose language is much more technical is not the same as a humorous site whose language is much more vulgar. In the same way, the content must be adapted according to the theme. There are very specific subjects for which an expert is needed to develop really useful and quality content.
- Keyword study: Choosing the right keywords to position your project is essential. This is the first thing you have to do when you want to position your website in search engines because you will have to analyze their search volume, the competition they have, the number of visits they can bring, the profitability, etc. In this sense, there are keywords to generate traffic, which are keywords that are more generic and cover a larger number of users (these are keywords that can generate much more traffic to your website than the rest of the keywords. But often these visits are so generic that they have a low conversion rate). On the other hand, there are keywords to generate profitability, which are much less generic keywords and cover a smaller number of users. They have the advantage that many of them are so specific that you can refine some very profitable keywords with a very low volume of visits (these are keywords closely related to your product or service).
To target the right keywords that really add value to each of your content, use a better SEO tool such as the SEO Personal Dashboard.
№4 Review and implementation of On-Page SEO
It is very important to have a well-defined website architecture. By well defined, I mean two aspects. On the one hand, the structure of the URLs and, on the other hand, the ergonomics of the web. You must have a website with a very hierarchical structure (think of a tree structure, with larger categories divided into sub-categories), in addition to having a good internal link to convert this tree structure into a mixed structure that links certain areas with others on the web.
But not only that. You must also have good usability for the user. That is, it is not only useful to have a good structure, but the user must be able to find his way around easily. If you make it difficult for the user, the level of abandonment of your website will be very high.
Profitability of long-tail keywords
Long-tail keywords are longer and specific keywords. These keywords are often considered too long and have a lower search volume. However, these searches are so long and specific that the few users who search for them are very interested in buying or paying for these products and services, so they are very effective.
For this reason, working on a good set of long-tail keywords can be very interesting financially, because maybe working on one can mean very little money, but working on 100 can already make a difference.
Landing page optimization
A landing page is a page where the user will get information from search engines. These are the pages where they will see your products or services. Therefore, you will need to optimize them very well.
In these pages, there should be a balance between "on-page" SEO optimization (so that they rank well in Google) and optimization for increasing sales or user actions. Focusing only on search engine downloads is a mistake because ultimately you are interested in conversions.
№5 Review and implementation of Off-Page SEO
Link building is very important, and it is not only important when you are working on generic keywords, but it is also important when you want to rank for specific or long-tail keywords. You tend to forget to do link building, and this is a big mistake.
For this reason, it is important that you work on the link building of URLs, and on the other hand categories that include sections with content in which long-tail keywords are worked.
№ 6 Review and improve the user experience
User experience is one of the metrics that is becoming more and more important in SEO. This is why you need to work hard to improve your user metrics and this is done by optimizing the website according to the goals you want to achieve and giving the users what they are looking for.
It won't do you any good if your site is positioned by a search like "cheap furniture" if the user comes to your site and can't find cheap furniture.
In this case, they will have a bad user experience with your website and will go back to the search engine by clicking on the back button of the browser and look for another Google result to access. This is a great way to load your CTR and user metrics.
Improved web SEO
If you manage to do the opposite as in the previous point, then that user will not leave your website. Moreover, the chances that he will come again or search your site directly in Google are very high. Thus, you will gain in CTR and user experience, which will be perfect to improve your SEO in the medium and long term.
In addition to improving your web positioning, a good user experience will improve your profitability, because if the user finds what he is looking for, the chances that he will buy or perform the action you want are very high.
Conclusion: go ahead and start making money by positioning content
Doing SEO is something we all know is not easy. Moreover, it is a task that not everyone knows how to do. Indeed, it requires a lot of knowledge and especially many years of practice and testing with search engines.
However, not everyone who knows how to do SEO and position keywords in search engines knows how to do a good SEO focused on monetization or achieving the goals of their projects.
It is a process that requires more planning, a thorough study of the projects and, above all, knowing that each project is totally different from the others. It's best to start small and work your way up, but always with confidence. On the other hand, by adopting an all-in-one tool such as the DSD tool, in the end, you will find that it is easier than it seems.